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By Carol Dempson
October 13, 2015



Aveeno is a skincare line that includes one called Positively Radiant Anti-Wrinkle Cream. They say that it will visibly reduce fine lines and wrinkles, even out tone and texture, and otherwise provide you with youthful and beautiful skin in general. It apparently focuses on certain vitamins and SPF 15.

History of Aveeno

Aveeno has been around since the early 1900’s, and their wrinkle care products were only recently developed. However, they have always claimed them to be oil free, hypoallergenic, and noncomedogenic. They have also always been sold through third party retailers such as grocery stores, Walmarts, Walgreens, and Rite Aids.


If you look at the Aveeno Positively Radiant line, they do have active ingredients that include SPF, but they also have a tendency to bleach skin and ironically make it more sensitive to the sun. So we are not sure that could be counted as a benefit. They have a number of moisturizers in small and ineffective amounts. But their ingredients are generally speaking preservatives, which means there really are no benefits. There is not a single semblance of wrinkle fighting ingredients in general.

Possible side effects

Possible side effects of Aveeno include redness, irritation, burning, sensitivity to the sun, peeling, dryness, and bleached skin.


We would not recommend using Aveeno. It does not have the right ingredients at all and may actually damage the skin more than it was before. This means a lot of things, but it generally means that this is not an advisable product and you could easily find something better, quite possibly even at a cheaper price. This is more common than you may think. Either way, you would be wasting precious time and money on this.

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October 13, 2015